2013年高考（山东卷）英语试题 第I卷（共105分）

I used to be a very self-centered person, but in the past two years I have really changed. I have started to think about other people 36 I think about myself. I am happy that I am becoming a 37 person.

I think my 38 started when I was at Palomar College. At first, I just wanted to get my 39 and be left alone. I thought I was smarter than everyone else, so I hardly ever 40 to anyone in my classes. By the end of my first semester, I was really 41 . It seemed as if everyone but me had made friends and was having fun. So tried a(n) 42 . I started asking people around me how they were doing, and if they were having trouble I 43 to help. That was really a big 44 for me. By the end of the year, I had several new friends, and two of 45 are still my best friends today.

A bigger cause of my new 46 , however, came when I took a part-time job at a Vista Nursing Home. One old lady there who had Alzheimer’s disease became my 47 . Every time I came into her room, she was so 48 because she thought I was her daughter. Her real daughter never 49 her, so I took her place. She let me 50 . that making others feel good make me feel good, too, when she died, I was 51 , but I was very grateful to her.

I think I am a much 52 person today than I used to be, and I hope I will not 53 these experiences. They have 54 me to care about other people more than about myself. I 55 who I am today, and I could not say that a few years ago.

George Gershwin, born in 1998, was one of America’s greatest composers. He published his first song when the was eighteen years old. During the next twenty years he wrote more than five hundred songs.

Many of Gershwin’s songs were first written for musical plays performed in theatres in New York City. These palys were a popular form of entertainment in the 1920s and 1930s. Many of his songs have remained popular as ever. Over the years they have been sung and played in every possible way — from jazz to country.

In the 1920s there was a debate in the United States about jazz music. Could jazz, some people asked, be considered serious music? In 1924 jazz musician and orchestra leader Paul Whiteman decided to organize a special concert to show that jazz was serious music. Gershwin agreed to compose something for the concert before he realized he had just a few weeks to do it. And in that short time, he composed a piece for piano and orchestra which he called Rhapsody in Blue. Gershwin himself played the piano at the concert. The audience were thrilled when they heard his music. It made him world-famous and showed that jazz music could be both serious and popular.

In 1928, Gershwin went to Paris. He applied to study composition (作曲)with the well-known musician Nadia Boulanger, but she rejected him. She was afraid that classical study would ruin his jazz-influenced style. While there, Gershwin wrote An American in Paris. When it was first performed, critics (评论家)were divided over the music. Some called it happy and full of life, to others it was silly and boring. But it quickly became popular in Europe and the United States. It sill remains one of his most famous works.

George Gershwin died in 1937, just days after doctors learned he had brain cancer. He was only thirty-nine years old. Newspapers all over the world reported his death on their front pages. People mourned the loss of the man and all the music he might have still written.

You can’t always predict a heavy rain or remember your umbrella. But designer Mikhail Belvacv doesn’t think that forgetting to check the weather forecast before heading out should result in you getting wet. That’s why he created lampbrella, a lamp post with its own rain sensing umbrella.

The designer says he come up with the idea after watching people get wet on streets in Russia. “once, I was driving on a central Saint Petersburg street ad saw the street lamps lighting up people trying to hide from the rain. I thought it would be appropriate to have a canopy(伞蓬)built into a street lamp.” he said.

The lampbrella is a standard-looking street lamp fitted with an umbrella canopy. It has a built-in electric motor which can open or close the umbrella on demand. Sensors(传感器)then ensure that the umbrella offers pedestrians shelter whenever it starts raining.

In addition to the rain sensor, there’s also a 360°motion sensor on the biberglass street lamp which detects whether anyone’s using the lampbrella. After three minutes of not being used the canopy is closed.

According to the designer, the lampbrella would move at a relatively low speed, so as not to cause harm to the pedestrians. Besides, it would be grounded to protect from possible lighting strike. Each lampbrella would offer enough shelter for several people. Being installed at 2 meters off the ground, it would only be a danger for the tallest of pedestrians.

While there are no plans to take lampbrella into production, Belyacv says he recently introduced his creation one Moscow Department, and insists this creation could be installed on my street where a lot of people walk but there are no canopies to provide shelter.

Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.

The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original sons performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.

Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover. (营业额)

These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.第II卷

[1] Jean Paul Getty was born in 1892 in Minneapolis, Minnesota. He became a millionaire when he was only 24. His father was wealthy, but he did not help his son. Getty made his millions alone. He made his money from oil. He owned Getty Oil and over 100 other companies. The Fortune magazine once called Getty “the richest man in the world.”

[2]But money _________. He married five times and divorced five times. He had five children but spent little time with them. None of Getty’s children had very happy lives.

[3]Getty loved to make money and loved to save it. In spite of his great wealth, Getty was miser. Every evening, he wrote down every cent he spent that day. He even put pay telephone in the guest’s bedrooms in his house so he could save money on phone bills.

[4] In 1973, kidnappers took his 16-year-old grandson, and demanded a large amount of money for his safe return. Getty’s son asked his father for money to save his child. But Getty refused. The kidnappers were merciless and Getty’s son made repeated requests for help from his father. Finally, Getty agreed to lend the money, but at 4 percent interest.

[5] Getty started a museum at his home Malibu, California. He bought many important and beautiful pieces of art for the museum. When Getty died in 1976, the value of the collection in the museum was $1 billion. He left all his money to the museum. After his death, the museum grew in size. Today it is one of the most important museums in the United States. Getty made a large fortune in his life, but he gave his money to the art world because he wanted people to learn about and love art.